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In-Depth, Insightful, Indispensible Reporting Of Wine Industry Issues That Affect Your Business and Your Finances.

For About $2.33 Per Week, Your VIP Membership Gets You:

  • Access to exclusive VIP Members' Content
  • Original investigative reporting unavailable anywhere else.
  • At least 100 email issues per year, any one of which could pay for the subscription many times over.
  • News delivered on Internet time: relevant, insightful and when it happens. No waiting for an issue date.
  • PLUS - Access to the Data Cellar, Wine Industry Insight's ever-expanding searchable searchable database of studies, reports, presentations, spreadsheets, legal documents and more!
  • Register now. Don't miss a single day.

    • Depression Pricing And Recession-Friendly Payments

    Your VIP Membership will be billed to your credit card and costs just $5.99 for the first month and $9.99 for each month thereafter until you cancel.

    The price is low and the month-to-month membership keeps both your cash flow and financial commitment low. All you're risking is the cost of a bottle of value wine. Go ahead, take a sip.

    Layoff Guarantee

    If you're laid off, Lew will give you a free subscription for one year or until the second month of your new job ñ whichever comes first.

    Valuable Information At An Incredible Value

    When Lew Perdue started Wine Business Insider back in 1991, the subscription price was $159 ñ about $43 more than the $115.88 you'll pay for your VIP Premium Wine Industry Insight subscription after one year.

    Even more significantly, that $159 in 1991 dollars is worth more than $246 today according to the Consumer Price Index.

    That's less than half the price of the original Insider. That's a bargain. Try it now.

    Just One Article Can Save You Many Times Your Membership Price

    Only $9.99 per month. $115.88 for the first year.

    What you can learn in one article, what you can glean from one Data Cellar document can easily help you make better decisions worth thousands every year.

    If that matters, you should be a VIP member.

    What's This Data Cellar Thing?

    In Lew Perdue's own words: "If you've been reading Wine Industry Insight, you know that I dig. I dig deep, hard, wide and far.

    "What I get is a lot of data: court filings, PowerPoint Presentations, Excel spreadsheets, Adobe Acrobat documents and more. These are the raw material I use for my articles.

    "I don't use all of the data all of the time. A lot of it, I haven't used at all. Some of it just sits there.

    "My eyes got opened in early February when I did a custom reorganization and sort on some of the 2008 Crush Report data. I made the Excel spreadsheet available to readers.

    And ... What the Hell!? Readers took the .xls file, re-sorted it, drew some more conclusions and sent it back! Great stuff!

    That planted the seeds of the Data Cellar. I had been cataloging all these files so I could easily access them for my own use. But now I realize that you can use the data as well ... whether you let me know about it or not.

    So, what I am in the process of doing is taking all of those files, entering them into a database and indexing them so they can be searchable. This will take some time because I have a lot, a lot, a lot of data. And, eventually, so will you.

    I'm out there digging so you don't have to. What's your time worth? $9.99 per month? If it's worth more than that, then sign up now.

    What Does "insight" Mean?

    Recently, other news outlets told you that:
    • Fosters was going to keep its wine business. WII's digging gave you the resulting winery and vineyard reorganizations in California.

    • A major new custom-crush facility was being built in Sonoma County. Only WII described when, where, how big, what the challenges would be and who financed the operation.

    • Consumers were changing their wine-buying habits. WII told you what they were buying and shunning, and which wineries were prevailing during the changes.

    • That wine sales were dismal. Only WII reported the astonishing jumps in January purchases.

    Also in recent issues, Wine Industry Insight has broken many stories that no one else has covered. Those include:

    • Mobius Painter/Winery Disposition Group saga
    • Stevenot Chapter 11
    • Conti/Charles B. Mitchell bankruptcy
    • Copia reorganization and the legal challenge

    If any of this matters, you should be a VIP member.

    Insight? Inschmight! So What?

    Why should you care?

    How about getting solid, timely, insightful news that helps you create a better picture of reality on which to make profitable decisions.

  • What are consumers buying? Where? What price points?
  • What do you do when you find yourself a creditor to a bankrupt business?What can you legally do?
  • How to finance winery expansion, vineyard capitalization. Who has the money? What does it take to get it?
  • What's the trend now? When does it change?
  • What varietals to plant?
  • Which wineries or growers may be financially shaky?
    • If any of this matters, you should be a VIP member.

    What You DON'T know CAN hurt you

    And what you DO know can make you rich, famous, thin, beautiful, and win you a Nobel Prize. Of course, Wine Industry Insight can only give you some of the information you need for that. Some assembly required. Your mileage may vary.

    Geez Lew! Why'd You Have To Go And Ask For Money?

    I dunno. Probably the same reason you sell your wine, grapes, fermenters, professional time, bungs, and barrels?

    But seriously, when I started Wine Industry Insight, I imagined an occasional article here and there. A bit of digging, some personal input. I needed an outlet to scratch the journalist's itch I had felt since my first efforts -- Wine Business Monthly and Wine Business Insider ñ were sold in 1997.

    But WII grew like kudzu and, almost overnight, overran all the boundaries I had imagined.

    Readership exploded. Emails from interested readers flooded in. Tips, ideas, suggestions and tantalizing stories filled my inbox.

    Journalism has turned me on for more than 40 years now. As a result, I can't let a good story go unwritten any more than I can pull the cork on a great bottle of wine then leave it sitting on the table.

    As a result, I've been working more than full-time for no pay ñ an all-too-familiar situation for the owners of small wineries and vineyards. Eventually, however, we learn that no matter how much you love making them, good wine and good journalism both cost money.

    So, my real challenge: keep serving free content to the very large number of readers of the web site and email dispatches while generating financial support to sustain the digging and in-depth reporting. So there you have it: your need for ìfreeî ran smack into my need to keep my 1994 Chevy Silverado, three-quarter-ton pickup in gas, parts and repairs.

    If you think $2.33 per week is a good compromise to all that, then sign up for the VIP Membership.

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